On October 6th 2010, the number one sharing app in the world, Instagram was launched. At this time it was only available for IOS devices. Instagram is an app that lives today on almost everyones mobile devices. This is personally, my favorite form of social media as well as my most used and the first platform I made a profile on.
Instagram began as an idea from Kevin Systrom. Systrom graduated from Stanford University with no training or experience with computer sciences. He had a goal to create an app to connect with people through photos and began to learn coding during his free time while working at Nextstop, a travel recommendations startup.
That is when Burbn was created, the first prototype of Instagram. The name was inspired by Systrom's love of fine whiskeys and bourbons. After reassessing the app and changing some features to make it more unique, there was a name change, and Instagram was launched. Instagram is a combination of the words "instant" and "telegram". Instagram was designed to share photos taken right on mobile devices. During the time of the launch, Apple had just announced the iPhone 4, marketing it as having the best camera phone. I believe this was a big part of Instagrams initial success. By the end of the first day, Instagram had 25,000 users. The first week it reached 100,000 new users and the first month 1,000,000 users. Today, Instagram has over 1 billion users worldwide.
With this much success in the matter of a year, funding $7 million dollars after the first 5 months, I'm sure you can imagine the jealousy other device brand users felt. Everyone wanted the ability to download Instagram on their devices and share photos with everyone else. By March of 2012 Instagram curated 27 million users. The funding for the app rose to $500 million. Facebook was interested in instagram and made an offer to purchase it for $1 billion. Under Mark Zuckerberg's control Instagram became available for Android users in April of 2012 and as expected there was a huge success, 1,000,000 new users joined on the first day. After that, the app was available for Amazon Fire devices in July of 2014 and Microsoft Windows in 2016.
...to read Instagram's story in full... CLICK HERE
Today, we see how Instagram has revolutionized our world. Instagram has created marketing opportunities. It is a great way to spread the word about businesses and products in a more "instant" way. 80% of US businesses have an account. 50% of users follow at least one business account. Instagram has also diversified beauty standards.
... for more statistics about instagram... CLICK HERE
Because it is a public platform anyone can post what they want and anyone can see what others post. Seeing other's photos has changed the way we view beauty. Influencers expose their audience to different types of beauty and we see a more diverse array of photos rather than commercial beauty in magazines or television. NEWS! Instagram is a great way to spread news and information. Infographics and video sharing has spread awareness about what is going on in the world. Instagram has mobilized activism is great ways. Social Justice issues are being shared through the "story" feature and being sent to different phones all over keeping everyone aware in short amounts of time.
... for instagram advantages and disadvantages... CLICK HERE
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